You’ve probably spotted MPI’s latest ads on buses and billboards around town. If you’ve been wondering what’s behind them, here’s a little behind-the-scenes peek.
Over the last couple of years, MPI executives have been encouraging their team to reach out to us at Bike Winnipeg for input on projects that affect cyclists. It’s been a welcome change, and we’re glad to say our relationship with them is much stronger than it used to be.
Take that ad, for example. The original version didn’t really give drivers clear direction, so we gave them some feedback, and they made significant improvements. We’re also working with them on driver education and the Driver Handbook to make sure the messaging around sharing the road is clearer for everyone.
That said, we’re not seeing the big picture improve just yet. Road safety in Manitoba still isn’t where it needs to be, and we’re pushing MPI to step up their efforts—specifically when it comes to educating drivers about cyclists, and cracking down on careless driving and speeding.
We’re curious to hear what you all think, so feel free to chime in with your comments on our social media posts!